President and COO of News Corp.Some 90 percent of the profits of the media and entertainment companies come from old media. We feel it's important to stake our claim in profitable new businesses. MySpace was our way of staking out that space in 2006. In 2007 it's mobile entertainment. Mobile is the largest distribution platform on earth. There are two billion cell phone users, vs. one billion Internet users and one billion television users. Our most interesting acquisition in the mobile space is a 51 percent stake in Jamba, which sells ringtones and other features for personalizing cell phones. This is a nascent medium, but Jamba is already in 30 countries. Jamba allows us to deliver our content - such as "Simpsons" clips, which we'll launch soon - directly to mobile consumers.