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10 green giants

These companies have gone beyond what the law requires to operate in an environmentally responsible way.

Swiss Re
Swiss Re predicted that climate change would cause weather related distaters like hurricanes, floods and tornados, and sells derivatives to hedge those risks.
Swiss Re
Location: Switzerland
Year founded: 1863
Revenue: $24 Billion
Employees: 10,500
Developing financial tools to deal with the risks of climate change.

Swiss Re's main product is insurance for insurers, so its products never come near a smokestack. And Swiss reinsurance companies are not exactly known for boldness. Even so, Swiss Re has been way ahead of the pack on climate change, warning as early as 1994 about the bottom-line threat in the form of higher claims from storms and other weather-related disasters.

In addition, Swiss Re has pioneered products like weather-based derivatives to hedge these risks. Buyers can bet on future heat waves or cold snaps with puts and calls on specific periods of time and temperatures, much as conventional options have a preset strike price for a stock. So a farmer in India might be able to buy insurance from a local insurer in case the usual monsoon rains fail to arrive or, conversely, his fields are flooded. Swiss Re was also among the early supporters of the Chicago Climate Exchange, an emerging hub for traders in derivatives linked to carbon emissions. --Nelson D. Schwartz

Honda

Continental

Suncor

Tesco

Alcan

PG&E

S.C. Johnson

Goldman Sachs

Swiss Re

H-P
Sources: Department of Energy; Eia; Ceres; Aron Cramer; Business for Social Responsibility; Dan Esty; Jonathan Lash, World Resources Institute; Matthew Kiernan, Innovest Strategic Value Advisors; Fred Krupp, Environmental Defense; Joel Makower, Greener World Media; Kld Research; Natural Resources Defense Council; Glen Pricket, Conservation International; Andrew Savitz
The Governator's green agenda When Arnold Schwarzenegger was elected governor in 2003, the environment was not high on his agenda. Now it is. That matters, because where California goes, the rest of the country just may follow. (more)
And when the icecaps do melt... Global warming = less ice = more water = surf's up! Patagonia's new high-tech wetsuit is just the latest milestone in a long history of eco-friendly innovations. (more)
Blueprint for green business The story of how Patagonia founder Yvon Chouinard took his passion for the outdoors and turned it into an amazing business. (more)
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