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How to win at a wine auction

If you think wine lists can be intimidating, try a wine auction. Fortune joined Scott Zenko, who specializes in bidding on behalf of clients who don't want to go it alone, at a recent New York City auction to soak up some insider tips.

Rule No. 4
Rule No. 4
Pick a region and learn all about it.

Most serious collectors eventually turn to Bordeaux and Burgundy, though Zenko recommends starting with Bordeaux, where the estates are much bigger and consequently it's much easier to learn about the various winemakers. Once you're ready to take on Burgundy, he swears by Remington Norman's book, The Great Domaines of Burgundy, as a primer.

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