Obstacle:
A small town boy tries to learn salesmanship in an era when salesmen are con men, as likely to be tarred and feathered as trusted.
A small town boy tries to learn salesmanship in an era when salesmen are con men, as likely to be tarred and feathered as trusted.
Innovation:
Tie your customer to your sales force by providing extraordinary, dependable service, while tying the salesmen to the company by treating them fairly and offering generous incentives.
Tie your customer to your sales force by providing extraordinary, dependable service, while tying the salesmen to the company by treating them fairly and offering generous incentives.
Lesson for today:
You can sell more products by demonstrating dependable service and turning "con" men into trusted advisers.
You can sell more products by demonstrating dependable service and turning "con" men into trusted advisers.
