Obstacle:
A broken-down salesmen in his 50s confronts a hamburger stand in rural California and wonders where he can take it.
A broken-down salesmen in his 50s confronts a hamburger stand in rural California and wonders where he can take it.
Innovation:
Kroc turns the franchise concept on its head by treating his franchisees as equal partners and negotiating great deals with suppliers on behalf of them.
Kroc turns the franchise concept on its head by treating his franchisees as equal partners and negotiating great deals with suppliers on behalf of them.
Lesson for today:
You have a better chance of long-term success if you make sure your franchisees get rich first. Krispy Kreme Doughunts missed the lesson of Ray Kroc and has paid a heavy price. The company buried its franchisees in debt, rather than lifting them up as Kroc would have done.
You have a better chance of long-term success if you make sure your franchisees get rich first. Krispy Kreme Doughunts missed the lesson of Ray Kroc and has paid a heavy price. The company buried its franchisees in debt, rather than lifting them up as Kroc would have done.
