100 years of power

From Mary Pickford to Carly Fiorina, the most powerful businesswomen by decade.

Margaret Rudkin (1897-1967)
1950-1960
Margaret Rudkin (1897-1967)
President and Founder, Pepperidge Farm

Having a sickly and asthmatic child does not sound like a recipe for business success, but for Margaret Rudkin her son proved to be just that. Rudkin took to baking preservative-free bread, based on a recipe from her Irish grandmother, out of her Connecticut home in 1937, in the hope of reducing her son's allergies. Urged by her son's doctor to market the bread, Rudkin began to do just that, first out of her home, then at local bakeries and markets.

Outgrowing her kitchen and then her garage, she built a state-of-the-art baking facility in Norwalk, Connecticut in 1947 and began to expand, becoming the largest independent baker in the U.S.

In the 1950s, Pepperidge Farm acquired a frozen pastry company, and secured production and distribution rights for Milano, Brussels and Bordeaux cookies. Rudkin, a self-described perfectionist, oversaw everything from technological innovation to marketing strategies. The television face of Pepperidge Farm for several years, Rudkin also guest-lectured at Harvard Business School.

By the time Campbell Soup bought the company for about $28 million in 1961, Pepperidge Farm was selling more than $40 million worth of baked goods a year, up from about $3.5 million in 1950; the company had 1,500 employees working in six plants. She served on the board of Campbell Soup until shortly before her death.

Mary Pickford

C.J. Walker

Elizabeth Arden

Lila Acheson Wallace

Mary Gindhart Roebling

Olive Ann Beech

Margaret Rudkin

Ida Rosenthal

Ruth Handler

Estée Lauder

Katharine Graham

Catherine Cleary

Linda Wachner

Carly Fiorina
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.