Age: 49
First act: In 1987 in Boulder - no, really - the industry pioneer and his wife co-founded Whole Foods rival Wild Oats Market; Gilliland left in 2001 when sales declined after an ill-advised acquisition spree.
Second act: Founder of Sunflower Farmers Market, a chain of natural-foods outlets in the Southwest positioned as lower-priced and grittier than Whole Foods. (Says one watcher: "If there's dirt on the tomatoes, there's dirt on the tomatoes.")
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Mike Gilliland
|  Now that his dairy company has settled charges that it violated organic food standards, Aurora president Mark Retzloff wants to muzzle foes. (more) |
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