2007 endorsement income (est.): $16 million
Despite his 2003 sexual assault case (the charges were dropped) - which at the time drove marketers away - the L.A. Lakers guard now ranks second in endorsement income in the NBA, behind only LeBron. 
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6. Kobe Bryant
| Some are empire builders. Others are hired guns. But if they truly have world-class oomph, they're on Fortune's subjective - yet really quite accurate - list of the most powerful businesspeople in the world. (more) They don't make powermongers like they used to. The new breed of heavy hitters wields attraction rather than coercion. (more) The charismatic Apple founder pioneered several industries, made an unrivaled comeback, and established a powerhouse brand, placing him at the top of Fortune's 2007 Power 25 list. (more) |
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