Top 10 endorsement superstars

8 of 10

7. Shaquille O'Neal (tie)

2007 endorsement income (est.): $15 million

At $15 million, Shaq is just a shade under former teammate and rival Kobe Bryant. Like LeBron, Shaq has turned his eyes to the Far East, having signed a deal last year with Chinese sneaker company Li-Ning.

NEXT: 9. Peyton Manning

Last updated December 31 2008: 12:32 PM ET

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