An unsexy product gets a sexy makeover

A small construction products company revamps its image and boosts sales by hiring a design firm.

Brochure: Before
Brochure: Before
Layout
None of the imagery stands out, making it hard to identify the company or its products. "There's a nuclear reactor there, a guy holding a calf," says Brier. "What does any of that have to do with Poly-Wall?"

Color
The murky color "doesn't grab anyone's attention," says Brier. Plus, competitors use similar shades of blue and green, making it harder to differentiate between brands.

Logo The company used two or three logos for about ten products. "Our name recognition was very poor," says Libke. Also, the red strip and dark-gray background obscure the text - the logo is inconspicuous.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.