An unsexy product gets a sexy makeover

A small construction products company revamps its image and boosts sales by hiring a design firm.

Brochure: Before
Brochure: Before
Layout
None of the imagery stands out, making it hard to identify the company or its products. "There's a nuclear reactor there, a guy holding a calf," says Brier. "What does any of that have to do with Poly-Wall?"

Color
The murky color "doesn't grab anyone's attention," says Brier. Plus, competitors use similar shades of blue and green, making it harder to differentiate between brands.

Logo The company used two or three logos for about ten products. "Our name recognition was very poor," says Libke. Also, the red strip and dark-gray background obscure the text - the logo is inconspicuous.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.