An unsexy product gets a sexy makeover

A small construction products company revamps its image and boosts sales by hiring a design firm.

Brochure: After
Brochure: After
Layout
Only one headline is at the top of the new brochure. While keeping the lettering square and masculine to appeal to the brand's core buyers, Brier simplified the font, making it easier to read at a glance.

Color
"The yellow brought us a lot of force - people know us now," says Libke. Brier, who created the color specifically for Poly-Wall, says the yellow makes a lucid backdrop for black-and-white type. "It gives Poly-Wall ownership. When you see the color, you don't think of anyone else," he says.

Logo
Envious of competitors' icons, Libke asked for something that would instantly translate the company's mission, "something that said, 'Your problems stop here,' " says Brier. "What in American culture communicates this better than a stop sign?"

1

2

3
The best in GPS New GPS devices help entrepreneurs find their way in the world. (more)
Ask the editors Are you thinking of starting a business? Got a question about financing, technology, taxes, team management, or any other topic related to launching or owning your own firm? The FSB editors are standing by to help. (more)

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.