An unsexy product gets a sexy makeover

A small construction products company revamps its image and boosts sales by hiring a design firm.

Brochure: After
Brochure: After
Layout
Only one headline is at the top of the new brochure. While keeping the lettering square and masculine to appeal to the brand's core buyers, Brier simplified the font, making it easier to read at a glance.

Color
"The yellow brought us a lot of force - people know us now," says Libke. Brier, who created the color specifically for Poly-Wall, says the yellow makes a lucid backdrop for black-and-white type. "It gives Poly-Wall ownership. When you see the color, you don't think of anyone else," he says.

Logo
Envious of competitors' icons, Libke asked for something that would instantly translate the company's mission, "something that said, 'Your problems stop here,' " says Brier. "What in American culture communicates this better than a stop sign?"

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.