Killer startups

55 teams entered FORTUNE Small Business's fifth annual business plan contest. Meet the top six.
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Green Dragon Roach Kill
From left: Jay Mullis, Fred Maidment, Ryan Aylsworth, Chad Peterson
1st place
Green Dragon Roach Kill
School: University of Georgia
City/State: Dansville, Ga.
Team members: Ryan J. Aylsworth, 32; Fred Maidment, 25; Jay H. Mullis, 30 and W. Chad Peterson, 33
Concept: Killing roaches isn't a glamorous business, but good methods of defeating the critters are always in demand. MBA Jay H. Mullis teamed up with fellow grad students to develop a variation on a roach-bait formula his grandfather invented at the family pest-control business. The company is billing the resulting Green Dragon Roach Bait ( as environmentally-friendly and safe for children and pets. Green Dragon plans to sell the morsels in biodegradable packaging to both pest-control companies and individuals.

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