Killer startups

55 teams entered FORTUNE Small Business's fifth annual business plan contest. Meet the top six.
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Idea Storm Products
Bill Phelps
Honorable Mention
Idea Storm Products
School: Pace University
City/State: Dobbs Ferry, N.Y.
Team members: Bill Phelps, 27
Concept: Designed to stimulate creative thinking, the card game Yamodo (yamodo.com), asks players to define and illustrate a made-up word. It captured the imagination of buyers at Barnes & Noble.com and the Discovery Channel store, which are already stocking it. Yamodo creator Phelps - a MBA student from Pace University who calls himself the company's "chief imaginator" -aims to make the game a childhood classic. "Just about anyone can tell you their favorite board game," he says. "If you ask enough questions, you'll probably discover that it has more to do with the memories that were created while playing the game itself."

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.