Killer startups

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Idea Storm Products
Bill Phelps
Honorable Mention
Idea Storm Products
School: Pace University
City/State: Dobbs Ferry, N.Y.
Team members: Bill Phelps, 27
Concept: Designed to stimulate creative thinking, the card game Yamodo (yamodo.com), asks players to define and illustrate a made-up word. It captured the imagination of buyers at Barnes & Noble.com and the Discovery Channel store, which are already stocking it. Yamodo creator Phelps - a MBA student from Pace University who calls himself the company's "chief imaginator" -aims to make the game a childhood classic. "Just about anyone can tell you their favorite board game," he says. "If you ask enough questions, you'll probably discover that it has more to do with the memories that were created while playing the game itself."

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.