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DIFFERENTIATE Find a service edge that can set you apart from your competitors, urges Kassie Rempel, founder of online shoe seller SimplySoles. Sending a handwritten thank-you note to every customer is her company's trademark. The payoff: loads of loyalty.
| What outfits have underwhelmed you with their attention to your needs? (more) Name the businesses that have done an outstanding job of keeping you happy. (more) By focusing on the oncology market, Biologics helps patients, doctors and its own bottom line. (more) |
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