Wisconsin Rapids, WI
There's no doubt that American parents are worried about the safety of the toys they are buying for their children. Just ask Dan Sullivan, co-owner of this small firm. He says that two groups of concerned mothers have e-mailed him to seek confirmation that their youngsters' playthings are 100% American-made. "People are definitely searching more for us now, because there's so few of us American toy companies left," he says. In response, Smart Monkey plans to enhance its "Made in the USA" label on best-sellers such as its building blocks. It also plans to reach out to retailers who market domestically-made toys in designated aisles.