A sub shop facelift

Submarina, a California eatery, prepares to go national by improving its branding. Read full story.

Packaging after
Packaging after
The new packaging incorporates the new logo and a whole lot more. The Tesser design team eliminated the teal color and slanted the text to suggest dynamism. The sun icon in the letter 'B' suggests Southern California sunshine. The new tag line, "California Subs," evokes Submarina's emphasis on local ingredients such as sprouts and avocado. Tesser also lost the bland white bag, substituting an earthy tan envelope emblazoned with catchphrases such as "Avocado heaven" and "Fresh local ingredients."

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Packaging after

Inside design before

Inside design after

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.