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A sub shop facelift

Submarina, a California eatery, prepares to go national by improving its branding. Read full story.

Interior design before
Interior design before
Submarina's interior design was unwelcoming. The tables only seated two and the chairs were hard wood. Worse: brown carpeting, stained with spilled ketchup and drinks. In many of the shops, the seating area was not sectioned off from the ordering area, so that customer lines wove between tables.

Packaging before

Packaging after

Inside design before

Inside design after

Menu board before

Menu board after

Wall decor before

Wall decor after
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