A sub shop facelift

Submarina, a California eatery, prepares to go national by improving its branding. Read full story.

Interior design after
Interior design after
A glass wave wall in the renovated stores now separates the ordering queue from the eating area. Red tones, inspired by woody surf wagons bound for the beach, replaced the blues under the counters. Seating is a mix of booths and circular tables, finished in the same red palette, with wicker chairs. This arrangement attracts families and large groups who will spend more money dining in-house. Large photos of Submarina's breads, cheeses and produce hang in each renovated store, suggesting gastronomic bounty. The light and dark tan tiles on the floor are easy to clean and make the whole establishment look brighter.

Packaging before

Packaging after

Inside design before

Inside design after

Menu board before

Menu board after

Wall decor before

Wall decor after

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.