A sub shop facelift

Submarina, a California eatery, prepares to go national by improving its branding. Read full story.

Wall decor after
Wall decor after
Warm yellow walls now complement the red counters. Efficient sailcloth fans hang from the ceiling, evoking sailboats off the California coast. New drop lights keep the ceiling smooth, white and clean. And the boring little photographs are gone, replaced by an eye-popping mural of the Southern California coast that highlights popular surf and hiking spots, the first Submarina shop in Poway, near San Diego, and the local farms that supply Submarina's meat and produce.

Packaging before

Packaging after

Inside design before

Inside design after

Menu board before

Menu board after

Wall decor before

Wall decor after

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.