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A sub shop facelift

Submarina, a California eatery, prepares to go national by improving its branding. Read full story.

Wall decor after
Wall decor after
Warm yellow walls now complement the red counters. Efficient sailcloth fans hang from the ceiling, evoking sailboats off the California coast. New drop lights keep the ceiling smooth, white and clean. And the boring little photographs are gone, replaced by an eye-popping mural of the Southern California coast that highlights popular surf and hiking spots, the first Submarina shop in Poway, near San Diego, and the local farms that supply Submarina's meat and produce.

Packaging before

Packaging after

Inside design before

Inside design after

Menu board before

Menu board after

Wall decor before

Wall decor after
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