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Which company best nurtures upstart acquisitions: Yahoo or Google?

The favored exit strategy for internet startups is no longer an IPO but a splashy acquisition - preferably by Yahoo or Google. Head-to-head, how successful have Google and Yahoo been at advancing their purchases? Take a peek at FSB's scorecard.

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Google acquisitions:
JotSpot, Measure Map, UpStartle, Jaiku (2006--07; undisclosed)

Yahoo acquisitions:
Upcoming.org, WebJay, del.icio.us, MyBlogLog, Jumpcut.com (2005--07; undisclosed)

Winner: YAHOO!
(By a nose.) With web applications, Google tends to buy a site and immediately close it for integration. Some technologies resurface - such as UpStartle's word processor, Writely, which became Google Docs - while others vanish - such as wiki site JotSpot. Yahoo prefers to leave branding and operations alone, and both Upcoming.org and del.icio.us have increased web traffic since being purchased. WebJay, on the other hand, was briefly integrated into Yahoo Music and then shut down.

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