Swoosh in style

Some of the biggest names in luxury winter-sports gear belong to small businesses. 'Tis the season to indulge.

ThirtyTwo
ThirtyTwo "Prime" boots
$350

Owner Pierre André Senizergues, 44, worked as a computer engineer for IBM until 1988, when he parlayed his engineering skills into designing skate sneakers for French brand etnies. When etnies' owners decide to sell the company, they passed the torch to Senizergues, who later moved etnies to Lake Forest, Calif. Senizergues' has since founded seven other athletic lines, including ThirtyTwo, which develops lightweight, sneaker-looking boots that appeal to skaters who, like Senizergues, crossover into snowboarding. Professional snowboarder Markku Koski medaled at the 2006 Winter Olympics wearing ThirtyTwo boots. If that's not enough reason to invest, this season the Prime boot features a lining that molds to a wearer's foot.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.