Swoosh in style

Some of the biggest names in luxury winter-sports gear belong to small businesses. 'Tis the season to indulge.

Bogner "Gold Rush" helmet

Munich-based Bogner is the official outfitter of the German Olympic ski team. Founder Willy Bogner, a former Olympic skier, got his start more than 70 years ago by importing Norwegian skis. He then launched his own line of windbreakers and other fashionable outdoor apparel with his wife, Maria. The company, now run by their son Willy Bogner, Jr., 65, introduced the "Gold Rush" helmet as part of its winter line. The headgear features a shock-absorbent inner shell and suede padding that keeps your head cool and dry.

Bogner "Gold Rush" helmet

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