Aggressive marketing can help a home break away from the pack when there's an oversupply of houses on the market. Riordan urges Skrivanek and Gu to update their MLS listing and hold open houses, both for the public and for realtors who represent prospective buyers. If the agents like what they see, their clients will soon follow.
Update: After updating their MLS listing to reflect some of the changes recommended here, Gu and Skrivanek held an open house in March and got an offer the same day. The final price, $159,000, was just $2,000 below what they'd hoped to get. Most important, they are overjoyed that the whole family will soon be living together again.
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| It's gut-check time in Miami and Las Vegas. Plus: See the few bright spots, the most expensive areas - and the most vulnerable. (more) The good news: Rocky real estate markets mean home shoppers finally have the upper hand. (more) |
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