Nail the sale: Britt Skrivanek and Athena Gu

Employing smart listing and design strategies helped this couple sell their home - and get back together full time.

Generate more enthusiasm
Aggressive marketing can help a home break away from the pack when there's an oversupply of houses on the market. Riordan urges Skrivanek and Gu to update their MLS listing and hold open houses, both for the public and for realtors who represent prospective buyers. If the agents like what they see, their clients will soon follow.

Update: After updating their MLS listing to reflect some of the changes recommended here, Gu and Skrivanek held an open house in March and got an offer the same day. The final price, $159,000, was just $2,000 below what they'd hoped to get. Most important, they are overjoyed that the whole family will soon be living together again.
The problem Better first impression Fix what's missing Make it look like a bargain Get past old expectations Generate more enthusiasm
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.