Whole Foods: The whole truth

To combat its reputation for priciness, the chain recently started tagging good values.

And yes, you can get chicken breasts and organic milk at competitive prices ($4.50 a pound and $5 a gallon), and find a bargain on bulk dried cereal.

Also, products carrying the "365" label, the store's in-house brand, are generally good deals compared with other options on the shelf (though not with store brands at other supermarkets).

However, you will pay plenty for stuff you won't find elsewhere - heirloom arugula, Icelandic low-fat yogurt and organic frozen chicken potpies.

But aren't those the exotic items you really came for?