Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
GM isn't the only carmaker hoping to capture some Super Bowl buzz. In fact, two Japanese auto manufacturers are advertising. Honda Motor is running two spots.

The commercial picture here, called Slalom, is expected to tout Honda's fuel-efficient cars. Another thirty-second spot, called Elvis, will showcase Honda's CR-V sports utility vehicle to the tune of Elvis Presley's "Burning Love."

"The Super Bowl remains one of the best opportunities to reach a wide television audience in one shot," said John Mendel, senior vice president of American Honda in a statement. "Many Super Bowl viewers look forward to the commercials almost as much as the game, and Honda has taken this great opportunity to highlight a couple of its key brand values through fun and creative ads."

Toyota is also going to have a presence during the Super Bowl. Cindy Knight, a spokeswoman for Toyota, said the company would not comment on how many ads Toyota would have or what the ads would be like except to say that the commercials would be for the company's latest Tundra truck.




Emerald Nuts


General Motors



King Pharmaceuticals

Nationwide Insurance



Taco Bell
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