Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
Honda
Honda
GM isn't the only carmaker hoping to capture some Super Bowl buzz. In fact, two Japanese auto manufacturers are advertising. Honda Motor is running two spots.

The commercial picture here, called Slalom, is expected to tout Honda's fuel-efficient cars. Another thirty-second spot, called Elvis, will showcase Honda's CR-V sports utility vehicle to the tune of Elvis Presley's "Burning Love."

"The Super Bowl remains one of the best opportunities to reach a wide television audience in one shot," said John Mendel, senior vice president of American Honda in a statement. "Many Super Bowl viewers look forward to the commercials almost as much as the game, and Honda has taken this great opportunity to highlight a couple of its key brand values through fun and creative ads."

Toyota is also going to have a presence during the Super Bowl. Cindy Knight, a spokeswoman for Toyota, said the company would not comment on how many ads Toyota would have or what the ads would be like except to say that the commercials would be for the company's latest Tundra truck.


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
Are Super Bowl ads worth the money? With a 30-second spot said to cost as much as $2.6 million, some question the wisdom of advertising during the Super Bowl. (more)
CBS looks for a 'Super' lift Stock Spotlight: CBS has outperformed its former parent Viacom. And with the Super Bowl coming up, it may still be worth buying. (more)
Payday for Peyton Had enough of Colts QB Peyton Manning in every commercial of every game? Get ready to see more of him, especially if he wins the Super Bowl. (more)

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.