Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
King Pharmaceuticals
King Pharmaceuticals
Is there a better time to worry about heart attacks than when you're stuffing your face with potato chips and quaffing back one beer after another?

That's what King Pharmaceuticals, the maker of hypertension drug Altace, is hoping. The company is running a 60-second spot just before halftime that features a man dressed as a human heart being preyed upon by evil villains such as high blood pressure.

The ad actually is not for Altace though. So you won't hear all the FDA-mandated language about the drug's side effects. The spot is promoting a new Web site, www.beatyourrisk.com, an educational site that King has partnered with the American Heart Association to launch. The King Pharmaceuticals logo will appear subtly at the end of the commercial.

"This is an entertaining ad but it has a serious message," said Steve Andrzejewski, the chief commercial officer for King Pharmaceuticals. "The purpose of the ad is to raise awareness for the Web site to any extent possible and educate people that they are at serious risk. This is not toenail fungus. People can die."


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.