Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
Pepsi is giving the Super Bowl spotlight to its Sierra Mist lemon-lime branded soft drink this year.

The company is airing three Sierra Mist ads during this year's game and they all feature comedians Michael Ian Black and Jim Gaffigan. The ad pictured here shows a hospital patient trying to get a sip of his Sierra Mist.

But even though there won't be a Pepsi ad per se, the Pepsi name will still have a big presence since it is sponsoring the Super Bowl halftime show, which features the artist currently known as Prince.

"Music and comedy will once again be the key players in our Super Bowl game plan," said Cie Nicholson, a senior vice president and chief marketing officer for Pepsi-Cola North America in a statement. "Pepsi has become intrinsically linked with music and the Sierra Mist ads are all about big laughs. Two of our biggest brands will get the attention they deserve on the most-watched television event of the year."




Emerald Nuts


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