Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
Pepsi
Pepsi
Pepsi is giving the Super Bowl spotlight to its Sierra Mist lemon-lime branded soft drink this year.

The company is airing three Sierra Mist ads during this year's game and they all feature comedians Michael Ian Black and Jim Gaffigan. The ad pictured here shows a hospital patient trying to get a sip of his Sierra Mist.

But even though there won't be a Pepsi ad per se, the Pepsi name will still have a big presence since it is sponsoring the Super Bowl halftime show, which features the artist currently known as Prince.

"Music and comedy will once again be the key players in our Super Bowl game plan," said Cie Nicholson, a senior vice president and chief marketing officer for Pepsi-Cola North America in a statement. "Pepsi has become intrinsically linked with music and the Sierra Mist ads are all about big laughs. Two of our biggest brands will get the attention they deserve on the most-watched television event of the year."


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.