Some wondered if Taco Bell would run an ad following the well-publicized E.coli bacteria outbreak in Taco Bell restaurants late last year. But the fast-food chain will have a spot during this year's Super Bowl.
The ad features two of the most time-honored gimmicks of Super Bowl commercials, talking animals and a celebrity voiceover. The commercial "stars" two lions discussing the restaurant's latest product and features narration by Ricardo Montalban of "Fantasy Island" and "Star Trek II: The Wrath of Khan" fame.
Will Bortz, a Taco Bell spokesman, said in an e-mail that the company has historically seen a lift to business when it has advertised during the Super Bowl. And since the company has a new item on its menu, the chain felt the Super Bowl was a great way to promote it.
"Taco Bell is launching a new product, Carne Asada Steak Grilled Taquitos, so the timing is perfect to reach more than 90 million households," said Bortz in the e-mail.