Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
Taco Bell
Taco Bell
Some wondered if Taco Bell would run an ad following the well-publicized E.coli bacteria outbreak in Taco Bell restaurants late last year. But the fast-food chain will have a spot during this year's Super Bowl.

The ad features two of the most time-honored gimmicks of Super Bowl commercials, talking animals and a celebrity voiceover. The commercial "stars" two lions discussing the restaurant's latest product and features narration by Ricardo Montalban of "Fantasy Island" and "Star Trek II: The Wrath of Khan" fame.

Will Bortz, a Taco Bell spokesman, said in an e-mail that the company has historically seen a lift to business when it has advertised during the Super Bowl. And since the company has a new item on its menu, the chain felt the Super Bowl was a great way to promote it.

"Taco Bell is launching a new product, Carne Asada Steak Grilled Taquitos, so the timing is perfect to reach more than 90 million households," said Bortz in the e-mail.


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.