Some wondered if Taco Bell would run an ad following the well-publicized E.coli bacteria outbreak in Taco Bell restaurants late last year. But the fast-food chain will have a spot during this year's Super Bowl.
The ad features two of the most time-honored gimmicks of Super Bowl commercials, talking animals and a celebrity voiceover. The commercial "stars" two lions discussing the restaurant's latest product and features narration by Ricardo Montalban of "Fantasy Island" and "Star Trek II: The Wrath of Khan" fame.
Will Bortz, a Taco Bell spokesman, said in an e-mail that the company has historically seen a lift to business when it has advertised during the Super Bowl. And since the company has a new item on its menu, the chain felt the Super Bowl was a great way to promote it.
"Taco Bell is launching a new product, Carne Asada Steak Grilled Taquitos, so the timing is perfect to reach more than 90 million households," said Bortz in the e-mail.
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Taco Bell |  With a 30-second spot said to cost as much as $2.6 million, some question the wisdom of advertising during the Super Bowl. (more)  Stock Spotlight: CBS has outperformed its former parent Viacom. And with the Super Bowl coming up, it may still be worth buying. (more)  Had enough of Colts QB Peyton Manning in every commercial of every game? Get ready to see more of him, especially if he wins the Super Bowl. (more) |
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