Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
Doritos
Doritos
The marketing folks at Doritos took it easy this year. Rather than hire an ad agency to come up with an idea for a Super Bowl spot, the snack maker let the public create the commercial. Doritos ran an online contest looking for Super Bowl spots and let average people film and submit their ideas.

Doritos then let Web users vote for their favorite ad among five finalists. Jason McDonell, the director of marketing for Doritos, said the winning ad will air shortly after kick-off of the Super Bowl and that votes are still being counted. The five finalists will be in Miami for the game and will find out at the same time as the rest of the country which ad was the winner.

The five finalists include a spot featuring an amorous grocery store checkout girl, shown here, a man having a bad dream about Doritos, an accident-prone couple sharing a passion for Doritos, a creative use of duct tape, and a man leaving Doritos as bait in a mouse trap.

The company clearly took a risk by putting its brand message in the hands of the public but McDonnell is confident that the Doritos ad will be well-received, regardless of whom the winner is. "The participation from Doritos fans has been nothing short of amazing and that made this program so satisfying to us," he said.


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
Are Super Bowl ads worth the money? With a 30-second spot said to cost as much as $2.6 million, some question the wisdom of advertising during the Super Bowl. (more)
CBS looks for a 'Super' lift Stock Spotlight: CBS has outperformed its former parent Viacom. And with the Super Bowl coming up, it may still be worth buying. (more)
Payday for Peyton Had enough of Colts QB Peyton Manning in every commercial of every game? Get ready to see more of him, especially if he wins the Super Bowl. (more)

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.