Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
Emerald Nuts
Emerald Nuts
Diamond Foods, the maker of Emerald Nuts, is back with a Super Bowl ad for a third year in a row. For the past two years, the company has used quirky acronyms to create buzz for its brand of snack nuts. This year, Emerald is going with a more traditional marketing gimmick, employing a celebrity.

But the Emerald Nuts ad still promises to be quite goofy since the celebrity in the commercial is none other than Robert Goulet, the actor and singer most well-known for his role in the Broadway musical "Camelot."

So why is Emerald going with a celebrity that many of the Super Bowl's younger viewers have probably never heard of? "We like Goulet for a lot of reasons. We think his personality has potential to resonate among multiple age categories," said Andrew Burke, vice president of marketing for Diamond Foods. "There is the potential for a lot of water cooler talk with this ad after the Super Bowl. He's familiar but not that familiar."

Burke wouldn't say exactly what Goulet would be doing in the commercial. But considering that previous Emerald Super Bowl ads featured unicorns, the Easter Bunny, druids and machete enthusiasts, it seems safe to say that the spot should be pretty bizarre.


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.