Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
Garmin
Garmin
GPS navigation system maker Garmin, a first-time Super Bowl advertiser, is going all-out with a lavishly produced spot that is both an homage to Godzilla movies and 1980's hair metal. You read that right.

In the 30-second spot, which is actually an abbreviated version of a two and a half minute long music video, a frustrated driver battles the evil Maposaurus. And it all takes place to a catchy tune sung by Steve Grimmett, former lead singer of the band Grim Reaper. Sample lyrics "Grab your Garmin. Take on the world. GPS power speaks the truth. MP3. Traffic alerts. Bluetooth!"

"The decision to advertise came out of the company's desire to be more of a consumer-oriented brand," said Jon Cassat, Garmin's director of marketing communications. "We wanted people to know who Garmin is, know what Garmin does and at the end of the spot feel good about it. We wanted to take high-tech satellite navigation and make it fun."

Cassat concedes that it may be tough to truly measure how much of a financial impact the ad will have on Garmin's sales, but he said the company hopes to definitely generate buzz for the company and product. "We figured we'd do a silly spot that's entertaining and memorable," he said. "We hope the song gets in peoples' heads and rattles around there for a long long time."


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
Are Super Bowl ads worth the money? With a 30-second spot said to cost as much as $2.6 million, some question the wisdom of advertising during the Super Bowl. (more)
CBS looks for a 'Super' lift Stock Spotlight: CBS has outperformed its former parent Viacom. And with the Super Bowl coming up, it may still be worth buying. (more)
Payday for Peyton Had enough of Colts QB Peyton Manning in every commercial of every game? Get ready to see more of him, especially if he wins the Super Bowl. (more)
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.