Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
GoDaddy.com
GoDaddy.com
The third time was the charm for the controversial GoDaddy.com.

The Internet domain name registrar, which aired racy commercials during the past two Super Bowls, is back this year. And Bob Parsons, the company's chief executive officer, said that it only took three tries to get the commercial approved by CBS. Last year, GoDaddy.com submitted 14 different ads that were rejected by ABC before finally getting one approved.

"We learned from last year and we went into the process with a lot more thought," said Parsons. But that doesn't mean that this year's ad will be any less risque. "Our ads need to be edgy to work and if they're not edgy they don't work. And quite often if you get near the edge, you fall off," he said.

Parsons said that this year's ad, which will run twice during the game and once after the game, is about life in the office of GoDaddy's marketing department. It features racing star Danica Patrick, the Teutul family from the cable show "American Chopper" and, of course, the GoDaddy girl Candice Michelle. In case you were wondering, Parsons said CBS asked GoDaddy.com to remove some cleavage shots before approving the ad.


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.