Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
Anheuser-Busch
Anheuser-Busch
There is a very good chance that Anheuser-Busch will have one of the most memorable Super Bowl commercials. Why? Volume. The Bud brewer has nine commercials airing (eight 30 second ads and one 60 second spot) during the big game.

The commercial pictured here, for Budweiser Select, pits rapper Jay-Z and Hall of Fame coach Don Shula in a futuristic chess football battle. It will air during the fourth quarter. Other spots feature a man and woman debating whether or not to pick up a hitchhiker who's carrying an ax...but also a Bud Light, a game of rock paper scissors and of course, the signature Clydesdale horses.

Bob Lachky, executive vice president for global industry development for Anheuser-Busch, said the company, which usually finishes at the top of the post-Super Bowl ad rating polls, is proud to be known for funny commercials. And football fans can expect more of the same for the next few years. Anheuser-Busch is signed up to be the exclusive beer sponsor of the Super Bowl through 2012.

"People ask us why we spend so much on the Super Bowl. It is absolutely essential for our selling strategy. It is necessary for us and it is a very efficient way to reach millions of beer drinkers," Lachky said.


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.