Marketers want you to connect buildings with with strong "name brands."
New York, The Jade
See More Views:
1 2 3  
New York - The Jade
Jade Jagger's innovative condo design
When the developers examined the neighborhood (Chelsea) and the market, they identified a need for smaller, lower-priced apartments. They decided that the branding should be hip, young and casual. Jade Jagger was all those things.

The essential feature in the design she came up with was the Pod, a combination bath, kitchen and storage facility, all in one unit. When not in use, the pod doors can be closed to create a cubic, "jewel box" look that's sleek, modern and cool.

The building also offers great amenities such as a fitness center, spa, and rooftop oasis where the building's young clientele can mix.

Prices: Fifty-seven apartments with studios from $550,000; one bedrooms from $945,000; two bedrooms from $1.45 million; penthouse, 3.7 million. The building, which opens this summer is already 70 percent sold.

1

2

3

4

5
Money magazine rates the five best. (more)
Where Americans are buying overseas. (more)
How to improve your home. (more)
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.