Post 9/11, downtown New York has really begun to percolate again. There are many developments in various stages of completion all within walking distance of the exchanges and brokerage houses of Wall Street.

The developers of 20 Pine chose The Armani brand for its muscular values, according to Arthur Gallego, the publicist for the marketer SHVO. "We knew it would attract a primarily male clientele," he says, "and Armani's very masculine palette was a good match."

Rooms have high ceilings, earth tones and exotic woods. The 1929 building was originally the Art Deco headquarters of Chase Manhattan Bank. It's replete with neo-Egyptian motifs.

The long list of services and amenities include a lap pool, Turkish hammam (that's bath to you), concierge, billiard room and gym.

Prices: There are 409 apartments from studios starting at $680,000; one bedrooms (960,000), two bedrooms ($1.5 million), three bedrooms ($2.3 million) and penthouse ($2.9 million). The project is already 70 percent sold.