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Marketers want you to connect buildings with with strong "name brands."
Philadelphia, Symphony House
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Philadelphia - Symphony House
Inspired by the nearby home of the Philadelphia orchestra
According to the developer, Carl Dranoff, Symphony House lies within the theatrical district of Philadelphia, where four theaters offering live shows lie within close walking district. It takes its branding from its proximity, just 100 steps away, to the Kimmel Center, which houses the Philadelphia Symphony Orchestra, one of the nation's best.

The building also has its own theater with a resident company - Philadelphia Theatre Company. It has commissioned a new Bill Irwin play that will incorporate movement, music and projected imagery to help launch the building's opening.

The design, an updated neo-classic with wedding cake set-backs, is meant to evoke the early 20th century skyscrapers. The red brick walls and large, arched windows echo the look of The Academy of Music (The Philadelphia Symphony's former home).Apartment features include floor-to-ceiling window walls, open floor plans and gourmet kitchens. The building boasts numerous communal amenities starting with a spa and pool, sun deck and garden terrace. There's also a club room complete with a Steinway, sound system, plasma TV and catering kitchen for special occasions.

Prices: The 163 condos start at $550,000 for a one bedroom and top off at $4 million for the penthouse. The building is more than 75 percent sold.

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