Marketers want you to connect buildings with with strong "name brands."
Los Angeles - The Azzura
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Colorado - Ritz-Carlton Bachelor Gulch
Using a chic chef to draw buyers
Ritz-Carlton is a premium name brand itself, yet it chooses to partner with other brands to raise its recognition level even more. A resident at Bachelor Gulch can get spa treatment from Prada, play golf on a Greg Norman-designed course and will soon be able to eat dinner at Spago, right on the premises.

The resort is a combination of hotel, fractional ownership and condo development. A total of 73 residences will be offered for ownership. The condo owners have many of the Ritz-Carlton hotel services, such as concierge, housekeeping and valet, available to them.

The latest branding wrinkle to hit Bachelor Gulch will be Spago, a Colorado offshoot of the famed Los Angeles eatery created by celebrity chef, Wolfgang Puck. It is scheduled to launch in the fall of 2007.

Prices: Studios start at around $720,000. Two bedrooms are about $3 million.

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.