Nail that sale: Joe and Jeannie Leocha

This couple in Fairfax, Va., faces a sagging market and needs to get more aggressive with their marketing.

Get aggressive about marketing
Get aggressive about marketing
In a tough market, you need all the help you can get. Since the Leochas aren't working with a realtor, they have to be especially assertive about bringing their property to the attention of buyers.

Toward that end, they paid $900 to list the house on ForSaleByOwner.com and put it on the multiple-listing service so realtors representing buyers see it.

But, says David Lawrence, author of For Sale by Owner, "they have to be a lot more aggressive than that." He suggests they advertise in the local newspaper (cost: less than $250 for an eight-line weekend ad), distribute fliers at local realtors' offices and hold an open house for buyer's agents.

They should also add a virtual tour to their Web listing and update their MLS description or add new photos every 30 days, since realtors sometimes sign up their clients for automatic e-mails of new and updated MLS listings.
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.