Nail that sale: Joe and Jeannie Leocha

This couple in Fairfax, Va., faces a sagging market and needs to get more aggressive with their marketing.

Get aggressive about marketing
Get aggressive about marketing
In a tough market, you need all the help you can get. Since the Leochas aren't working with a realtor, they have to be especially assertive about bringing their property to the attention of buyers.

Toward that end, they paid $900 to list the house on ForSaleByOwner.com and put it on the multiple-listing service so realtors representing buyers see it.

But, says David Lawrence, author of For Sale by Owner, "they have to be a lot more aggressive than that." He suggests they advertise in the local newspaper (cost: less than $250 for an eight-line weekend ad), distribute fliers at local realtors' offices and hold an open house for buyer's agents.

They should also add a virtual tour to their Web listing and update their MLS description or add new photos every 30 days, since realtors sometimes sign up their clients for automatic e-mails of new and updated MLS listings.
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.