Ford F-150 swings back

In its latest redesign, America's most popular pick-up looks to hold ground against Chevy, Toyota and Dodge.

New Ford F-150
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Even though the truck market contracted last year in the face of a struggling economy, making the top-selling pick-up in America means more than just bragging rights for Ford. Trucks are still an important profit center for all three major U.S. car makers.

In the face of a much-improved Chevrolet Silverado and Toyota's new genuinely full-size Tundra, Ford had to get the new F-series right. While keeping the F-series' traditional proportions, Ford says it has thoroughly reworked everything about the new truck

One big change is the addition of a new "Premium" trim level, shown here, that adds luxury touches like an ornate chrome grill and big, shiny wheels.

Last updated January 14 2008: 11:30 AM ET

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.