Ford F-150 swings back

In its latest redesign, America's most popular pick-up looks to hold ground against Chevy, Toyota and Dodge.

New Ford F-150
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Even though the truck market contracted last year in the face of a struggling economy, making the top-selling pick-up in America means more than just bragging rights for Ford. Trucks are still an important profit center for all three major U.S. car makers.

In the face of a much-improved Chevrolet Silverado and Toyota's new genuinely full-size Tundra, Ford had to get the new F-series right. While keeping the F-series' traditional proportions, Ford says it has thoroughly reworked everything about the new truck

One big change is the addition of a new "Premium" trim level, shown here, that adds luxury touches like an ornate chrome grill and big, shiny wheels.

Last updated January 14 2008: 11:30 AM ET

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.