Hyundai's half-price Mercedes

The Korean car maker is targeting Mercedes-Benz E-class customers with a luxury sedan costing as little as $30,000.

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Hyundai Genesis
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Korean automaker Hyundai will officially unveil its new Genesis sedan,a large luxury sedan modeled on cars like the Mercedes-Benz E-class and Lexus GS, at the Detroit Auto Show next week.

The car represents a big leap in the U.S. market for Hyundai, a company that was, until recently, known mostly for making inexpensive small cars that competed as cheaper alternatives to entry-level Japanese cars.

Hyundai is trying to move its brand into more expensive territory with each new product introduction. Its mid-size Sonata sedan and the full-size Azera sedan are touted as competing against more expensive Japanese offerings like the Toyota Camry and Avalon.And most recently, the company advertised its new Veracruz mid-size SUV as being easily confused with the far more expensive Lexus RX.

Last updated January 08 2008: 12:32 PM ET

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.