Hyundai's half-price Mercedes

The Korean car maker is targeting Mercedes-Benz E-class customers with a luxury sedan costing as little as $30,000.

Large step up
Hyundai Genesis
Large step up
Korean automaker Hyundai will officially unveil its new Genesis sedan,a large luxury sedan modeled on cars like the Mercedes-Benz E-class and Lexus GS, at the Detroit Auto Show next week.

The car represents a big leap in the U.S. market for Hyundai, a company that was, until recently, known mostly for making inexpensive small cars that competed as cheaper alternatives to entry-level Japanese cars.

Hyundai is trying to move its brand into more expensive territory with each new product introduction. Its mid-size Sonata sedan and the full-size Azera sedan are touted as competing against more expensive Japanese offerings like the Toyota Camry and Avalon.And most recently, the company advertised its new Veracruz mid-size SUV as being easily confused with the far more expensive Lexus RX.

Last updated January 08 2008: 12:32 PM ET

Step up

Value

Safety

Power

Equipment
The Corvette in a high-mileage future ew fuel economy rules won't kill the performance car, chief engineer says, but the 'Vette will need to adapt. (more)
New Malibu a game changer The redesigned 2008 Chevrolet Malibu is an American mid-sized sedan that can compete with the best. (more)
Cars: Best of the best, 2007 These are the models that rose to the top in nine different areas. One is tops in three of them. (more)

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.