CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts

GM takes two-way road on hybrids

Once the hybrid hype has worn off, General Motors is betting that buyers will still want one that gets the job done at a sensible cost.

Light vs. heavy
Light vs. heavy
General Motors' Chevrolet division introduced two new hybrid vehicles this year. They're very different from one other, yet each shows GM's overall hybrid strategy: match the technology to the need.

While most car companies put complex hybrid systems into small and mid-size cars and crossover SUVs, GM's first full-hybrid vehicle is a large SUV. The thinking is this: The vehicle that drinks the most gas needs the most help.

On the other end of the scale is the Chevrolet Malibu, a mid-size sedan. Where other car companies stuff a huge battery pack in the trunk with a big cost premium to match, GM keeps the cost and battery-size down by using a system that just helps a little. The result is a roughly 10% improvement in fuel economy at a low price.

There are challenges to this approach. The fuel-economy numbers alone aren't eye-popping. You have to look at the whole picture. GM has to convince customers that what they're losing in bragging rights, they're gaining in value.

Last updated February 18 2008: 9:29 AM ET

Two ways

Big vehicle

Big trim

Big savings

Light vehicle

Light touch

Light savings

Mid-sized pay-off
Video: Malibu Hybrid GM's new hybrid system trades lower fuel economy gains for lower up front costs. (more) video
All aboard! Top 10 family rides Vehicle valuation expert Kelley Blue Book gives CNNMoney.com a first look at its picks for the best new family vehicles. (more)
Saturn Astra: Lost in translation GM's new imported Saturn compact fails to make up in performance what it lacks in practicality. (more)
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.