When Toyota redesigned its Tundra pick-up into a real, full-sized Ford F-150-fighter that meant the Sequoia grew, too. It's now a real, full-size competitor to the Chevy Tahoe and the Ford Expedition. Before, it was on the small end of the full-size scale.
The Sequoia's move upward seems to be taking a bite of GM and Ford's share of this shrinking, but still high-profit, market. So far this year, the Sequoia has almost 9.2% of the full-size SUV market. That's the biggest chunk it's ever taken since its 2001 introduction.
But the last time the Expedition came close to taking such a big chunk of the large SUV market in 2002 when it had 9.14%, large SUVs commanded almost twice as much of the overall passenger vehicle market as they now do.