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Design language
Design language
Unlike the Chevrolet Cobalt, which the Cruze will replace, the Cruze was engineered on a global "vehicle platform."

Over the past several years, GM has been working to better integrate its vehicle planning and design rather than coming up with creating entirely different vehicles for different markets.

For example, small cars like the Cruze are being designed and engineered in South Korea while regardless of where they will ultimately be sold while rear-wheel-drive cars like the Chevrolet Camaro are engineered in Australia.

General Motors is also working to create a universal look for the cars in its Chevrolet brand, the only GM brand sold in every market in which the automaker operates.

"We wanted to take a big step forward, making a strong design statement for Chevrolet products around the world," said chief designer Taewan Kim in a press release.

The front end features the body-colored grill bar that has become a Chevrolet signature.

NEXT: Power and performance

Last updated August 21 2008: 1:37 PM ET
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