|
|
|
|
Meanwhile, Ford has gotten good use out of Volvo, borrowing Volvo engineering for several vehicles - including the Ford Taurus and Taurus X - that have earned top marks in crash tests.
Why keep it: Volvo's engineering acumen has helped Ford build safer cars for all its brands and it's a relationship Ford can point at to make buyers feel better about Ford cars and SUVs. Also, Volvo gives Ford another trusted brand name in Europe and among European car fans in the U.S.
Why dump it: Ford has already benefited from Volvo engineering. What else can it take away? Meanwhile, Volvo just isn't a hot seller here in the U.S. while Ford is already a respected brand in the U.S., Europe and elsewhere. It's not like Ford really needs help there, especially if it can breathe more life into its Lincoln brand.
NEXT: Chrysler
RSS
Critics thought homeownership would never work in the South Bronx. They were wrong. Tour the one house currently for sale on Charlotte Street. More
The Motor City needs new industries. These 7 entrepreneurs are bringing tech, medical research and design jobs to the Detroit metro area. More
Charlotte Street in New York City's South Bronx was once world famous for its blight. Now it's a slice of suburbia in the inner city - complete with Bimmers and boats. More
* : Time reflects local markets trading time. † - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. Disclaimer
| Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use. MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc. Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use. Intraday data is at least 20-minutes delayed. All times are ET. Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data. Fundamental data provided by Morningstar, Inc.. SEC Filings data provided by Edgar Online Inc.. Earnings data provided by FactSet CallStreet, LLC. |
