Detroit's brand chopping list

Here's where things are headed for Detroit's struggling auto brands as GM, Ford and Chrysler look for cuts.

1 of 10
BACKNEXT
GMC
GMC
2008 GMC Sierra
General Motors and Ford submitted their plans for future viability Tuesday. Ford isn't cutting any of its brands, beyond changes the company had already announced, but GM is making some significant changes. Some brands likely aren't going to survive, others will be pared down.

To some, a brand like GMC seemed entirely disposable. GMC is General Motors' truck-only brand, but every GMC product is also sold, with little real difference, as a Chevrolet often at a dealership only a short distance away. But GM announced Tuesday that GMC is one of its four "core brands" along with Buick, Cadillac and Chevrolet. So it's here to stay.

Why keep it: Light trucks are a key part of the U.S. auto market and always will be. Consumers want to buy them and dealers need to sell them. And GMC is a trusted name in trucks, whatever its relationship with Chevrolet. Plus, without GMC, Pontiac-Buick-GMC dealers will be left with just Pontiac and Buick. Try selling dealers on that idea.

Why dump it: Simply put: It would save GM the expense of designing and marketing another line of vehicles. But that expense might pale in contrast to the costs of dealer and consumer outrage at losing GMC.


NEXT: Pontiac
Last updated December 02 2008: 4:31 PM ET
More Galleries
6 products to keep the skies friendly Plane travel can be stressful, especially during the holidays. These things can help keep the peace among travelers. More
2014: Helluva good year for stocks The bull market has been going for 2,115 days. If you put you're money in stocks, it's been a very happy year. More
7 up-and-coming foodie destinations These seven cities are seeing a growing interest in local food boost the economy -- and produce some seriously tasty eats. More

Special Offer

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.