GM's brand makeover

The carmaker is realigning itself around four core brands while looking to ditch two more.

1 of 6
BACKNEXT
The big strategy
The big strategy
In its new marketing structure General Motors has identified four "core" brands. Two other brands might be dropped altogether and another has been relegated, officially, to "niche" status.

For the most part, the plan, which was announced Tuesday, is a refinement of a strategy GM has been working on for years. But with congress watching, the automaker seems to be going at it with more public commitment.

Essentially, GM has its mainline brand - Chevrolet - and a luxury brand - Cadillac. Instead of a single brand in the middle, GM has the Buick-Pontiac-GMC "brand channel" which covers pickups to entry-level luxury cars to small economy models.

Everything outside of that core is disposable. And now GM is finally looking at disposing more of it.


NEXT: Pontiac
Last updated December 03 2008: 1:00 PM ET
More Galleries
Tech's highest paid women Silicon Valley isn't known for its diversity, but it is home to a handful of highly paid female executives. More
9 reasons to be hopeful about women in tech These startups are working to leverage technology to level the playing field for minorities and women in tech. More
10 best states to retire in Forget Florida. Residents of these states are happy, safe, and have good health care -- all for the right price. More

Special Offer