Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

GM's brand makeover

The carmaker is realigning itself around four core brands while looking to ditch two more.

1 of 6
BACKNEXT
The big strategy
The big strategy
In its new marketing structure General Motors has identified four "core" brands. Two other brands might be dropped altogether and another has been relegated, officially, to "niche" status.

For the most part, the plan, which was announced Tuesday, is a refinement of a strategy GM has been working on for years. But with congress watching, the automaker seems to be going at it with more public commitment.

Essentially, GM has its mainline brand - Chevrolet - and a luxury brand - Cadillac. Instead of a single brand in the middle, GM has the Buick-Pontiac-GMC "brand channel" which covers pickups to entry-level luxury cars to small economy models.

Everything outside of that core is disposable. And now GM is finally looking at disposing more of it.


NEXT: Pontiac
Last updated December 03 2008: 1:00 PM ET
More Galleries
Super Bowl 50 ads are studded with celebrities The 2016 Super Bowl has rolled out the red carpet for the likes of Helen Mirren, Amy Schumer, Seth Rogen, Steven Tyler and the late, great Marilyn Monroe. More
The women of marijuana These women entrepreneurs and executives are making their mark in the marijuana industry. More
Most expensive collector cars from the Scottsdale auctions These are the most expensive collector cars sold at the Scottsdale auctions. More

Special Offer