Innovation rank: 4
Industry rank in Soaps and Cosmetics: 1
CEO A.G. Lafley was determined to banish the "not invented here" syndrome from this consumer products company. He has. More than half of its new products now include some form of outside participation, such as a technology, a license, or a patent.
See how P&G rates in 8 key areas
Last updated March 04 2008: 10:49 AM ET