Rent: $540 to $850 per square foot.
State of the market: Long before Julia Roberts's famous shopping binge in Pretty Woman, this stretch of Beverly Hills was a fixture, and while rents are up slightly, it's still a relative bargain compared with New York's Fifth Avenue. Stores constantly jockey for better positioning: Mont Blanc is moving to a new space that will triple the size of its façade; Max Mara is relocating too. Newcomers Fred Leighton and Loro Piana will join the strip this fall.
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