10 top sales slip-ups

Every culture has its own character, and America is essentially adolescent.

Too many salespeople believe we buy based on logic and intelligence. But deep down, we really want what teenagers want: extreme excitement and cuddly products.

The Mini Cooper is a good example. It's so cute that many owners give their car a name and also join a social network of other Mini owners. BMW understands that these customers are basically adolescents.

NEXT: Acting phony