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Sony Blu-ray DVD player
Sony Blu-ray DVD player
Price: $399

Unlike the Beta vs. VHS video format battle two decades ago, Sony won this war over the next generation of DVDs. But the victory over Toshiba's HD-DVD standard didn't help move Sony's pricey DVD players off store shelves. "The format war was a good excuse [for consumers] to put off [their next DVD] purchase," said Majestic Research analyst Richard Klugman. "Now people are asking: 'Is it worth it?'"

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Last updated November 03 2008: 2:10 PM ET
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